Loblaw Companies added

The Dividend Lover portfolio needs some exposure to a retail. my pick here was Loblaws.

whenever I shop at loblaws I notice how everything is overpriced. at the same time i notice how poeple don't seem to mind. and still shop there anyway. either unwilling or unaware that they can get the same groceries for less.

Company Description:

Loblaw Companies, majority owned by George Weston, has more than $30 billion in sales and is the largest food retailer in Canada, with operations in every province.

CIBC:

The idea that deflation always kills earnings, or that there is intense price competition in Canada, are myths.

And of course L pays an eligible dividend.